Meridian Trust Brand Refresh
After working with Fortnight Collective to establish new brand standards, I executed graphics for a brand teaser campaign, brand refresh launch, and two promotions to accompany it.
Client: Meridian Trust Federal Credit Union
Format: Print; Digital
Dimensions: Various
Tools Used: InDesign, Photoshop, Illustrator
Phase 1: Brand Book
I had the privilege to participate in rebranding Meridian Trust Federal Credit Union. Fortnight Collective worked with our organization to update the credit union’s brand and brand book. Once all essential elements were established, I expanded the updated brand book to encompass credit union culture.
Phase 2: Brand Teaser & Brand Launch
After finalizing the updated brand book, I built out a teaser campaign to generate excitement about the refreshed brand. I also created assets to support the refreshed brand launch itself.
Brand teaser: In-branch sign
Brand teaser: Social media graphic
Brand launch: Social media graphic
Brand launch: Email Graphics
Phase 3: Promotions
To accompany the refreshed brand launch, I designed assets for two certificate of deposit promotions. These promotions, specifically the youth month promotion, resulted in the majority of membership acquisition for the year.
Youth Certificate of Deposit Promotion
Youth certificate promotion: social media
Youth certificate promotion: newspaper ad
Youth certificate promotion: direct mailer
5.00% Certificate of Deposit Promotion
5.00% certificate special: billboard
5.00% certificate special: in-branch poster
5.00% certificate special: newspaper ad
5.00% certificate special: in-branch handouts
5.00% certificate special: gas station ad